The Decor Cabinets Heartwood Distinction recognizes individuals in the Decor Family that are exemplary in demonstrating Decor values.
The Heartwood Distinction nomination is closed. The five finalists will be announced on March 28. Winners will be announced at our Spring Academy XP event.
Heartwood Distinction Winners
Sarah Wilhelm
Community
Jeff Greenawalt
Development
Frank Geerlinks
Humanitarianism
Dan Garon
Luminosity
Jamie Maddison
Stewardship
Nominees
Community
This individual is recognized for their visible presence online, being a positive cheerleader for Decor Cabinets and our network designers. They use their social influence well and make a positive difference in the online communities they are a part of.
Sarah is engaging online with other designers, leaving positive feedback or encouragement. She shares her design journey online on her Instagram @homebysarahw, where she showcases her designs with Decor products, her own home projects, and her experience at Academy XP 23′.
Jessica has created original social media content featuring Decor product in the past year.
Is actively engaging online with other designers, leaving positive feedback and encouragement and actively uses digital marketing to grow her business.
Her unwavering commitment to showcasing the best of The Wright Kitchen and Decor is nothing short of commendable. Her consistent online presence serves as a testament to her passion and professionalism. She actively engages with her audience by sharing her latest designs, insights, and inspirations multiple times a week. A staunch supporter of her fellow designers, whether they belong to The Wright Kitchen organization or the broader design community.
Paul was one of the first designers to submit an InStile article for the Decor Cabinets blog. He was very helpful in creating content and submitting information about the project. His design center also created their own case study for the project, writing a blog post on their website and creating a video on YouTube.
Kari stood out to us sharing projects featuring Decor Cabinets. She creates a variety of content on Instagram, from stories to reels, giving her audience both a professional and personal look into her life. Potential customers have Kari as a relatable face to associate MainBuilt’s brand to.
Development
This individual is recognized for their personal development efforts and enthusiasm for gaining new skills. They show an eagerness to learn and take advantage of available educational resources.
Wayne actively seeks out opportunities to learn Decor’s new products whether through online resources or with the help of a CSR. He shows a willingness to adapt to changes in the cabinet industry and has taken the initiative to identify areas where Decor can improve!
Koralee is always stretching herself to learn new ideas and options to present to her clients. The person who nominated her says she practically has memorized the Decor University of product articles! She regularly completes Academy content and has an amazing retention of information that she applies to designs.
Jeff has demonstrated development by digging into his understanding of Decor cabinetry. He is a go to person at United Wholesale to get clarity on details when it relates to cabinetry. Jeff has been a speaker at a previous Academy event about appliance cabinets and has become an expert.
Joscelyn is said to be one of the most professional designers, always eager to learn and facilitate processes, which can be difficult to do in this field. She knows a lot about Decor products and uses that knowledge to improve the way she orders and manages her projects.
Serena always goes the extra mile to enter her orders with accuracy, making sure communication is clear and effective demonstrating a genuine interest in our products and processes.
Humanitarianism
This individual is recognized for their philanthropic contributions to the world, whether that be in their immediate community or beyond. They are generous with their time or monetary giving.
Casey from Casey’s Kitchens has always loved to help those who need help the most. From building houses in Cambodia, to spearheading refugee families locally, Casey continues to help others by doing walkathon’s, contacting local businesses, and working charity BBQ’s – whatever he can do for the less fortunate.
Jason supports community organizations including Lloydminster Interval Home, Project Little Bear, Big Brothers/sisters of Lloydminster, United Way Lloydminster & District, LPSD/LCSD Breakfast program. He also supports Lloydminster Minor Hockey and Mckee Mx Racing.
Frank has been a pillar to his community supporting many different charities and causes from women’s shelters, churches, schools, animal shelters, and donations both monetary and building supplies. He’s supported employees when they’ve gone through tough times, whether illness or loss of a loved one, he’s covered costs and continued salaries when other companies would have not. He truly does God’s work.
GT Kitchen & Bath Inc. believes in greener living and keeping our planet a clean & beautiful place. They recycle, donate old kitchens so they can be re-used within the community, and continue to look for ways to improve.
Christen does work for a woman’s shelter whose focus is helping women who are fleeing intense domestic abuse. She has donated and installed cabinets for them, so far having been involved with three of their remodel projects.
Luminosity
This individual is recognized for their outstanding positive attitude and ongoing respect in challenging situations. They are a light to the world and are a joy to those around them.
Phyllis has been a true representative of the values of Decor Cabinets for many years. She has always been willing to tackle new challenges with an honest work ethic. Phyllis shows complete respect for all clients who come in the door, and they all receive her very best efforts. She encourages all who work with her to strive for more within themselves.
When faced with challenges and things that went wrong with orders. She has always displayed the utmost respect and integrity. And has always focused on finding a solution rather than blaming. And has done this with much positivity. The people she works with are important to her.
Dan always has the best attitude, full of humor and very accommodating. On chats he is always a delight, and even when there are issues with orders, he takes it all in stride and always tries his best to help us. He makes a lasting impression and exemplifies exactly what a luminous person is and always comes with the most positive attitude.
Linda is always thinking outside of the box when it comes to new design ideas or problem-solving solutions. Employees are eager to learn from her as she’s worked with Decor Cabinets for over 20 years! She’s always willing to listen to ideas/concerns and has a way about herself that exudes the utmost respect in not only a colleague but also a friend.
Cindy just epitomizes all that is positive and respectful about the world. Through day to day challenges and obstacles she always carries herself with the upmost respect and approachability.
Stewardship
This individual will be recognized for their efforts showing exemplary accountability, integrity, or sustainability. They are a leader in their circle of influence, managing their responsibilities with unwavering faithfulness and accountability.
Brian not only demonstrates exceptional skill and expertise in his craft but also upholds the highest accountability and integrity in every aspect of his work. He actively mentors and teaches other designers, generously imparting his skills and insights to help them grow and succeed in their own careers. He takes ownership of his work, readily admitting and rectifying any mistakes, and consistently operates with transparency and honesty.
Brian has been open and transparent about decisions, actions, and any potential conflicts. He follows codes of conduct and regulations and takes ownership of mistakes, always working to rectify them. He is consistent in behaving responsibility and ethically over time.
Having been nominated multiple times by her peers, Abbie shows that she is an amazing leader with a passion and appreciation for both clients and her design team. After organizational changes Abbie has worked hard to facilitate the changes and bring everyone back together. She makes you want to be a better person, take pride in what you do and be proud of who you are and what you represent. She handles everything with elegance and virtue.
Sarah brings joy to any conversation. She shows professionalism in all interactions. She is a leader that is always willing to help others first. You can never have a bad day with Sarah!
Jamie is an exemplary leader. He is a constant pillar to lean on for those around him. He is always available to help his team succeed. He remains calm in difficult situations and always displays respect. He is also very considerate of those who may be going through
difficult times in their personal lives. Truly a role model and stewards his responsibilities well.
Heartwood Distinction
Philanthropic and personal development endeavors are a core part of culture and our people. While we are passionate about making beautiful cabinets, we are equally empowered to make a difference in the world around us.
We have 5 categories of distinction that represent different tenets of our mission as a company. Decor Staff, dealers, and designers will have the opportunity to nominate individuals that they think showcase these characteristics. We will recognize one outstanding individual in each category, presenting them with the Heartwood Distinction at the Spring Academy XP event.
We are so proud of each designer in our family and want to recognize those that have gone above and beyond to create cabinets people love, bring light to the world & the community, build life into people’s lives and leave behind more than they take.
The Best Five
Categories
Humanitarianism
Makes a positive impact in their local or global community.
This individual will be recognized for their philanthropic contributions to the world, whether that be in their immediate community or beyond. They are generous with their time or monetary giving.
Recipient has demonstrated any of the following in the past year:
- Volunteers for events or community causes
- Contributed charitable donations to non-profit organizations (via their business or as an individual)
- Was an active member on a volunteer board
- Used their skills for charitable projects
Luminosity
Is exuding genuine respect in all circumstances.
This individual will be recognized for their outstanding positive attitude and ongoing respect in challenging situations. They are a light to the world and are a joy to those around them.
Recipient has demonstrated any of the following in the past year:
- Tackled problems with a solution-based mentality
- Continuously serves with an outward mindset
- Stands out to their colleges as a positive influence in their lives
- Demonstrated selflessness in their personal lives by serving others
Stewardship
Shows accountability and integrity in their line of work.
This individual will be recognized for their efforts showing exemplary accountability, integrity, or sustainability. They are a leader in their circle of influence, managing their responsibilities with unwavering faithfulness and accountability.
Recipient has demonstrated any of the following in the past year:
- Is uncompromising in their work and consistent in action
- Uplifts others and recognizes their efforts when credit is due
- Is a strong leader, guiding their team positively and effectively
- Implemented actions of environmental sustainability in their business
Community
Is an engaging cheerleader in our online community.
This individual will be recognized for their visible presence online, being a positive cheerleader for Decor Cabinets and our network designers. They use their social influence well and make a positive difference in the online communities they are a part of.
Recipient has demonstrated any of the following in the past year:
- Has created original social media content featuring Decor product
- Has submitted a Decor InStile article for our blog
- Is engaging online with other designers, leaving positive feedback or encouragement
- Actively uses digital marketing to further their business endeavors
Development
Shows enthusiasm for growing their skills.
This individual will be recognized for their personal development efforts and enthusiasm for gaining new skills. They show an eagerness to learn and take advantage of available educational resources.
Recipient has demonstrated any of the following in the past year:
- Is an active user of Academy Online resources
- Attends Academy Now webinars regularly
- Has attended an in-person personal development event or conference
- Has gained new skills or professional accreditations/certifications
Humanitarianism
Makes a positive impact in their local or global community.
This individual will be recognized for their philanthropic contributions to the world, whether that be in their immediate community or beyond. They are generous with their time or monetary giving.
Recipient has demonstrated any of the following in the past year:
- Volunteers for events or community causes
- Contributed charitable donations to non-profit organizations (via their business or as an individual)
- Was an active member on a volunteer board
- Used their skills for charitable projects
Luminosity
Is exuding genuine respect in all circumstances.
This individual will be recognized for their outstanding positive attitude and ongoing respect in challenging situations. They are a light to the world and are a joy to those around them.
Recipient has demonstrated any of the following in the past year:
- Tackled problems with a solution-based mentality
- Continuously serves with an outward mindset
- Stands out to their colleges as a positive influence in their lives
- Demonstrated selflessness in their personal lives by serving others
Stewardship
Shows accountability and integrity in their line of work.
This individual will be recognized for their efforts showing exemplary accountability, integrity, or sustainability. They are a leader in their circle of influence, managing their responsibilities with unwavering faithfulness and accountability.
Recipient has demonstrated any of the following in the past year:
- Is uncompromising in their work and consistent in action
- Uplifts others and recognizes their efforts when credit is due
- Is a strong leader, guiding their team positively and effectively
- Implemented actions of environmental sustainability in their business
Community
Is an engaging cheerleader in our online community.
This individual will be recognized for their visible presence online, being a positive cheerleader for Decor Cabinets and our network designers. They use their social influence well and make a positive difference in the online communities they are a part of.
Recipient has demonstrated any of the following in the past year:
- Has created original social media content featuring Decor product
- Has submitted a Decor InStile article for our blog
- Is engaging online with other designers, leaving positive feedback or encouragement
- Actively uses digital marketing to further their business endeavors
Development
Shows enthusiasm for growing their skills.
This individual will be recognized for their personal development efforts and enthusiasm for gaining new skills. They show an eagerness to learn and take advantage of available educational resources.
Recipient has demonstrated any of the following in the past year:
- Is an active user of Academy Online resources
- Attends Academy Now webinars regularly
- Has attended an in-person personal development event or conference
- Has gained new skills or professional accreditations/certifications
Distinction winners receive
The nomination process will entail meticulously evaluating and selecting five finalists for each category, based on their exceptional contributions and remarkable achievements. The unveiling of the finalists will take place on March 28th.
From among these finalists, one exceptional winner per category will be unveiled at our Academy XP event, a culmination of anticipation and admiration for their remarkable endeavors.
Through the Heartwood Distinction, we aim not only to recognize the extraordinary efforts of our dealers but also to ignite a spark of inspiration, encouraging others to strive for greatness and redefine the boundaries of excellence.
Flight
Decor will cover the cost of the winners flight expenses to the Spring XP Event
Accommodation
The winners hotel stay during the Spring Academy XP event will be covered by Decor.
