KDW

Join Us For

Kitchen Design Week

1 Week. 8 Webinars.

Professional development created for kitchen and bath designers and showroom owners. Register to receive a calendar invite and watch link for every session.

The KDW Session Lineup

Explore a full week of sessions that support business development for kitchen and bath designer showrooms. 

Rob Unruh

Director of Sales, Decor Cabinets

Reaching Sales Milestones:
The Next 100K

June  15, 2026

Bev McGill

Dealer Development Specialist, Decor Cabinets

How to Manage Client Expectations

June  16, 2026

Dave Schellenberg

Chief Financial Officer, Decor Cabinets

Financial Metrics for Showroom Owners

June  17, 2026

Jazmyn Strydom

Dealer Experience Coordinator, CKBD, Decor Cabinets

How Designers Can Manage Slow Seasons

June  18, 2026

Rob Unruh

Director of Sales, Decor Cabinets

Reaching Sales Milestones: The Next 100K

Bev McGill

Dealer Development Specialist, Decor Cabinets

How to Manage Client Expectations

Dave Schellenberg

Chief Financial Officer, Decor Cabinets

Financial Metrics for Showroom Owners

Jazmyn Strydom

Dealer Experience Coordinator, CKBD, Decor Cabinets

How Designers Can Manage Slow Seasons

Tyler Hamm

Graphic Designer, Decor Cabinets

Why Your Brand Is More Than a Logo (TBD)

Steve Bendel

CEO, Decor Cabinets

Scaling Your Business with the Right Team (TBD)

Candace Rudd

Showroom Manager, CMKBD, Two30Nine

Opening Your Kitchen and Bath Showroom

Marcos Gaubert

Director of Marketing, Decor Cabinets

The Kitchen Designer Guide to Marketing (TBD)

Your Host

Samantha Wiebe

Marketing Analyst

Sam is a creative, results-driven marketer with over 5 years of experience creating messages that connect with people. At Decor Cabinets, she’s passionate about transforming big ideas into impactful strategies that support designers.

Get More Clients 

Build a Smarter Business 

Grow Confident Design Teams 

Bring more clients into your showroom through stronger marketing and sales strategies. 

Improve how you run your design business and manage your time. 

Equip your team for growth and strengthen your showroom culture. 

Why Join Us For
Kitchen Design Week

Strong client relationships, confident sales, and staying ahead of trends drive a successful design business. Kitchen Design Week delivers real insights to help you overcome client hesitation, strengthen partnerships, and land more projects. 

40%

Clients hesitate on bold designs without assurance of trend longevity. 

Clients are cautious about bold design choices unless they’re confident in the lasting appeal of the trend. Learn how to communicate the long-term benefits of your designs and land the project. 

51%

More likely to hit sales goals with relationships. 

Sales professionals who focus on relationships outperform the rest. Build connections that matter and watch your design center’s sales grow. 

91%

Of contractors and owners agree that increased collaboration reduces risk. 

Effective collaboration is crucial in the design industry. Strong relationships between designers, builders, architects, and tradespeople ensure smoother project execution, fewer delays, and higher client satisfaction. 

Speaker: Bev McGill

Dealer Development Specialist 

March 24, 2026

Challenging Traditional Design Concepts & Turning Discomfort Into Opportunity

Through continuous improvement and product development, we rethink traditional design concepts by engaging with emerging trends and embracing changes that push the boundaries of creativity. 

However, we know that change can feel uncomfortable – especially for homeowners. That’s why we focus on empowering designers with strategies to not only sell innovative design changes but turn hesitation into opportunity, building trust and excitement around what’s possible. 

March 24, 2026

Relational sales for kitchen designers: Converting consultations into clients

In today’s competitive market, success isn’t just about selling – it’s about building relationships that last. This session dives into the art of relational sales, showing kitchen designers how to move beyond transactional interactions and create meaningful connections with clients. Learn how to turn initial consultations into opportunities for trust-building, collaboration, and long-term loyalty. 

Speaker: Marcos Gaubert

Director Of Marketing

Speaker: Zach Pauls

Special Projects Manager

March 24, 2026

Working with design partners: Builders, architects, and tradespeople

Collaboration between every tradesperson involved in a project – designers, builders, architects, and installers – is key to delivering high-quality results, minimizing miscommunication, and ensuring a smooth process. Learn from over 15 years of hands-on experience in architecture, design, and project management about what makes these partnerships successful – and where they often break down.

Gain actionable strategies to improve communication, align expectations, and streamline workflows for better project outcomes and stronger client satisfaction.

March 24, 2026

The value equation: Every interaction counts

What was your most memorable customer service experience? Likely, it was a purchase that checked all the boxes: exceptional service, thoughtful touches, and a feeling of true value. In this session, we’ll explore how to create a service experience that exceeds expectations, leaving customers feeling understood, appreciated, and confident in their decisions. 

Stan Pauls is able to offer design centers a unique perspective as Decor Cabinets Advisor of a locally owned business. In a time when many design centers have been absorbed by larger corporations and directed by distant boards, we remain dedicated to the personal connections and values that set us apart. Being family-oriented and locally owned empowers Decor to fully embrace our mission, prioritize philanthropy, and strike a meaningful balance between growth, community impact, and supporting our partners. 

Speaker: Stan Pauls

Advisor (Former CEO)

Join Us For
Kitchen Design Week

Streaming March 24-27, 2026

Thank you for your interest in becoming a part of the Decor Academy community.

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