Learning how to name your business is more than a creative task. Whether you are launching an independent studio or opening a showroom, your name sets expectations long before a client walks through the door.

Below are 11 helpful tips to help name your business in a way that attracts the right clients and remains relevant as your business evolves.

1. Clarify Your Positioning Before Naming Your Business

Before choosing a name for your design business, define where you sit in the kitchen and bath industry.

• Are you focused on high-end custom homes?
• Mid-range renovations?
• Builder work?
• Contemporary spaces?
• Transitional family kitchens?

Your name should reflect your market. A refined, minimal name may suit a luxury studio. A warm, approachable name may resonate with busy families. A straightforward, descriptive name may align with value-conscious clients.

The goal is to create a welcoming and consistent experience to the right person you want to attract. Don’t make the mistake of branding luxury when you offer a mid-range experience — or vice versa.

2. Know Your Ideal Client

Before choosing a business name, define exactly who you want to attract.

Create a clear profile of your ideal client. Consider their age, income level, life stage, and type of home. Are they building a custom home, renovating a dated kitchen, or upgrading a builder-grade space? All three? Consider their design preferences. Are they drawn to contemporary spaces, transitional warmth, or traditional kitchens? Are there any specific needs or preferences for your region?

When you understand your ideal client’s life, habits, and goals, you can evaluate whether your business name feels aligned with them. The right name should resonate with the client you want to serve and reflect the level of work you provide.

3. Choose a Personal Name or Brand Name

Many kitchen and bath designers choose between:

• Using their own name
• Creating a descriptive name that includes “kitchens,” “interiors,” or “cabinetry”
• Developing a more abstract brand name

A personal name can build authority and credibility. A brand name can make it easier to scale, hire, or eventually sell. A descriptive name can improve clarity and searchability.

There is no universal right answer, but the choice affects your long-term structure.

4. Think About SEO When Naming Your Business

Today, many clients find kitchen and bath designers through search, whether they start their inquiry on Google, an AI platform, or social media.

If someone types:

• “Kitchen designer near me”
• “Kitchen showroom in [your city]”
• “Custom cabinetry [your region]”

Will your business name come up? Or will they have to know who you are to find you?

Completely abstract names can look elevated, but may require stronger marketing to rank. Including relevant industry terms or your location can make your business easier to find without as much of an investment into SEO marketing.

5. Check Domain and Social Availability

Before you commit to a name, check:

• Is the .com domain available?
• Are social handles available?
• Is another design firm in your region using something similar?

Your digital footprint is important for your brand, and it will be a great source of advertising for your business. This is also a quick way to check general availability before looking into business registries.

You don’t want to name your business too close to another business (or spam accounts), especially if they have a large following. If you are certain of the name you want, reserve the domain and handle now.

6. Don’t Follow Naming Trends

Trends age quickly and become timestamps of previous generations. Going the trendy route is good for short-term success, but be prepared that it might seem outdated in 5-10 years.

Certain naming structures can signal a specific era. For example, the “_____ & _____” format has become strongly associated with a particular generation of businesses. Trend-based names may feel current today but dated in ten years.

7. Name Your Business for Long-Term Growth

It is important to think beyond today and consider the future.

Will the name still make sense if you:

• Expand into bath, closets, or full interior design?
• Hire additional designers?
• Open a second showroom?

Avoid names that limit your services too tightly. The kitchen and bath industry evolves, and your business may as well.

8. Make It Easy to Say and Spell

If a homeowner cannot pronounce your name, they may hesitate to refer you. If they cannot spell it, they may not find you online.

Clear, simple names build confidence. In an industry built on referrals, ease matters.

9. Avoid Overused Industry Words

Words like “Elite,” “Premier,” and “Luxury” appear often in the kitchen and bath market. Not every business is truly premier, and if you do not deliver a luxury experience, the name can quickly lose credibility.

When everyone uses the same language, clear differentiation is what makes your business stand out. Instead of defaulting to industry clichés, think about what actually makes your business distinct. Your name should support that difference.

10. Make Sure It Works in the Real World

Your name will appear on:

• Showroom signage
• Cabinet drawings and proposals
• Job site signs
• Social media profiles

Long or complicated names can become impractical in daily use. Draw out some quick mockups of what your name will look like on physical media and digital documents.

11. Name Your Business and Protect It Legally

Register your business name properly with the appropriate provincial, state, or federal authority so it is legally tied to you and your operations. Check for existing trademarks before you invest too much in your chosen name. A quick search can prevent expensive rebranding later.

Confirm there are no similar names operating in your region, especially within the kitchen and bath industry. Even if a name is legally available, a similar competitor nearby can create confusion for clients.